#Everybody yo gotti youtube movie
#Everybody yo gotti youtube series

But I spend money without thinking if it’s something that I want. I do pretty good with stacking money, too, so. Yeah, I’ve never been afraid to put my own money up on what I wanted and what I believed in or who I believed in. And you’ve famously bought yourself out of deals in the past. And me being me, if I got an opportunity to buy it, I’ma do it. I never thought about it until the opportunity presented itself. With everything you’ve bought over the years, did you ever think that the biggest check you write would be for your music? But it’s multi, multi, like this is the biggest thing I ever purchased, ever. You’re talking about-we can’t speak on the number, because of the way the deal was struck, sh*t. And that’s one of the biggest purchases of my life, yet. The assets that you actually own it all, and you can do whatever you want to do with it. So that was big for me as an executive, a mogul–the ownership. And all the assets that come along with it. Every piece of artwork that was created, every video that was created, any music I released under that deal, I own. In terms of getting your masters, did you have to corral all of those different companies together and do separate deals or was it all under one umbrella? You’ve been on a few different labels over the years. So like I said, I dropped the album, out the deal, and I own the masters all within the first month of 2020. So to be in their category, I'm super proud about that. You talking Jay-Z, Prince, maybe, and I don't even know too many other people. We could name probably on one hand artists that own their masters.

#Everybody yo gotti youtube movie

Points where I thought, okay, I am going to get it, then the movie changed again. And there came points where I thought I wasn’t going to get it. So that was a big burden I was dealing with ’cause I really wanted it. That was actually an every week, couple of times a week, conversation going back and forth, dealing with it the whole 2019. This was my fifth album in my contract, anyway… I’ve been in the process of trying to get my masters for-we’ve been going back and forth for about a year about it, and it just finalized in this month of January.Īll 2019, that was my main focus outside of when artists I work with was releasing music.

Can you talk a bit about that transition and why now is the time to make those moves? VIBE: You dropped your album, you’re out of your deal, and you own your masters.

In early February, Yo Gotti, fka Lil “Yo,” now also known as “Big” Gotti, stopped by the VIBE offices in midtown Manhattan to talk about everything he’s got his eye on present and future with maybe just a quick look back on the past.

Now firmly independent with a new label, Inevitable II, distributed by Sony, his CMG roster flourishing, and new opportunities in Hollywood taking shape, is it any wonder why Gotti switched up the name of his album from Trapped to Untrapped at the last minute? From his Memphis real estate holdings and restaurant/nightclub Prive, to his investment in the esports powerhouse FaZe Clan, to his recent power move-securing his masters and all of the rights to everything else associated with his music including his music videos, artwork, and more.

#Everybody yo gotti youtube series

And the rings have been steadily adding up: Four consecutive top ten debuts on the Billboard 200 album chart, ten Hot 100 hits, four platinum-plus singles, two absolute smashes (“Down in the DM” and “Rake It Up,” with Mike Will Made It and featuring Nikki Minaj), “Put a Date on It,” featuring Lil Baby (the biggest North American video on VEVO last year of any genre), the Cocaine Muzik mixtape series (nine deep and… counting?), his CMG Music Group, which has launched the careers of two legitimate stars in Blac Youngsta and Moneybagg Yo (the latter of whom just inked his own management deal with Roc Nation and landed his second consecutive album in the Billboard 200’s top five, weeks before Gotti’s Untrapped release).Īnd that’s not to mention ownership. He might not have Jay’s international brand, but when you check the stats and touchdown in the markets he’s touched you start to realize Gotti’s been putting in work for years.

But if Jay is the undisputed Mike Jordan of rap, Yo Gotti has been steadily building a John Salley, Derek Fisher or even Robert Horry-like career. Can you name another major label artist with a 20-year track record and at least ten albums to his name who’s consistently leveled up with each new release? By my count there’s maybe only one, and that’s the guy behind the powerhouse management company Gotti partnered with in 2016-Jay-Z. Jay-Z, Yo Gotti Lawsuit Results In DOJ Finding Unconstitutional Conditions At Mississippi Prison